The murder of daytime soaps?
I've been a soap fan since I was a kid. My first soap memory is watching "Another World" with my mom on summer vacation sometime in the '70s because of a gothic, melodramatic storyline in which someone slashed a huge portrait of Rachel, played by the show's lead actress, Victoria Wyndham. My mom loved the P&G soaps the most, so eventually I watched "As The World Turns", "Guiding Light", and "Search for Tomorrow" with her.
Eventually I sampled almost every show in the '80s and became a fan of "All My Children" (the adventures of Greg/Jenny/Jesse/Angie captivated me a lot) and "The Young & the Restless" (Brenda Dickson was still camping it up as Jill, and the Abbotts and Newmans were on the rise), and continued enjoying ATWT and GL, which showcased some amazing storytelling in the '80s (the adventures of Tom and Margo, the machinations of Lucinda Walsh and John Dixon, the Snyders, the Doug Cummings mystery, the Frannie/Sabrina mystery, etc. on "As The World Turns"; on "Guiding Light", the Hollywood-inspired fantasies of Nola, the adventures of the "four musketeers", the outrageous Reva Shayne baptizing herself the "Slut of Springfield", the battle between Alan and Alexandra for control of Spaulding Enterprises, the Reardons and Bauers, etc.).
A lot has been said and written about the soaps dying off and the reasons for its current state (the O.J. trial did them in, fewer women are home to watch during the daytime, they're too expensive to produce in the new millennium, etc.), and those do factor into the reasons. However, what if the networks actively destroying the product is the biggest culprit?
It's been suggested by multiple theorists that micromanaging network execs have tied the hands of many shows and producers. ABC insiders have said that Brian Frons micromanaged each of ABC's soaps, with the intention of eroding viewership in order to replace the soaps with cheaper-to-produce talk shows. With the cancellations of "All My Children" and "One Life to Live," and the future of "General Hospital" somewhat questionable, it would appear those theories have some validity.
Over at CBS, the P&G soaps "Guiding Light" and "As the World Turns" were driven into cancellation by poor production values, badly written storylines that raced to climaxes in weeks when such stories should have played out over months or longer (in a four or five week period on ATWT, Emily Stewart decided she wanted to be a mother again, discovered her once-frozen eggs had disappeared, only to learn her mother's ex-husband, a doctor, had stolen the eggs, had one fertlized and implanted in another woman, who gave birth to a son who, as it turned out, was working as a new hire as Emily's personal assistant -- whew!) , bad casting decisions, the refusal to exploit storylines viewers were actually invested in watching (the "Otalia" story on GL), etc.
Come January, there will only be 4 soaps left on network daytime: "The Young & The Restless", "The Bold & The Beautiful" (both on CBS), "General Hospital" (ABC), and "Days of Our Lives" (on NBC). DOOL actually appears to be on a creative upswing currently, with the return of fan favorites and the scuttling of poorly received storylines in favor of a focus on core families and familiar characters. But does it seem like the remaining shows are actually trying to drive away viewers?
Y&R is a prime example. Still the top rated daytime soap, it nonetheless is at a creative nadir. Its storylines have been dreadful, with repetitive plots (secret siblings/children/grandchildren are running rampant, there have been multiple dopplegangers running around Genoa City for the past two years, murder mysteries that start and are never solved, presumed dead characters often return to town, Victor Newman always wins, characters commit multiple felonies and never serve time for their crimes, etc.) and badly cast actors (Eden Riegel won raves and a Daytime Emmy for playing Bianca Montgomery on AMC but fared poorly as Heather Stevens on Y&R; the people in charge of Y&R continue bringing the untalented Yvonne Zima as Daisy back over and over again; they stunt-cast stars from other soaps and/or primetime shows in unsuitable roles, etc.). The show's ratings have reflected the viewership defections, but the producers and writers seem not to notice and continue creating episodes with head-scratching dialogue and stories filled with plot holes.
The situation is similar at B&B, GH, and OLTL (still on the air through January). All three shows seem to be spending too much time focusing on characters without fan appeal (OLTL has brought back a very unpopular character, Stacy Morasco, who was killed off last year, only to resurface and recast with Farah Fath, a weak actress whose character, Gigi Morasco [Stacy's sister], was herself killed off in recent months. Similarly, too much important story is currently in the hands of teen actor Andrew Trischitta as Jack Manning, one of the weakest actors ever in OLTL's history.)
Have the networks systematically made decisions to cancel the remaining shows in coming years? It could be argued ABC didn't anticipate the viewer outcry when both AMC and OLTL's cancellations were simultaneously announced in April, 2011. (Both shows appear to have been given temporary reprieves with the announcement that production company Prospect Park will continue the shows online, with eventual airings on cable to perhaps follow.) So is it within the networks's interest to space out the remaining cancellations to downplay viewer outrage?
Soap fans and network insiders speculate that GH will be canceled next year by ABC to make way for a new talk show to be hosted by Katie Couric. CBS replaced GL and ATWT with a game show retread and a talk show seemingly patterned after ABC's successful "The View". With poor stories on Y&R and B&B, are both shows being positioned for cancellation in 2013 or 2014 in order to create cheaper programming? And is DOOL's creative resurgence (ratings have not yet reflected the show's improved quality) a "blind side" network maneuver? (After all, ABC moved AMC to the west coast with new studios and sets and an updated credits sequence, extolling their faith in AMC; meanwhile they were also producing multiple talk shows and other shows aimed for potential daytime scheduling, and subjecting audiences to unpopular stories and characters.)
Only time will tell.
